Every legendary brand starts with a story.
If you don't know the story and haven't spent the time thinking about sharing it with the world,
you don't understand your own business yet.
Marketing will bring some customers/users to the product or service you offer,
but marketing won't keep them there.
We thrive off emotional connections, so we need to build a strong bond.
When a company is transparent and sticks to the core values,
people will turn their products/services into a lifestyle.
But how do you do that without an interesting story?
How will you focus on marketing?
By developing a story that includes your core values,
individuality & personal style of your brand that will show everyone you know who you are, and who they are.
